Europe Wide Views on Sustainable Consumption is based on the World Wide Views (WWViews) method, which combines simultaneous national face-to-face citizen consultations worldwide with a web-based transnational comparison of national results. The overall objective of the method is to strengthen the engagement of citizens in political decision-making processes. Citizens have to live with the consequences of policies. For that reason, their views should be taken into consideration.
The WWVs method has been developed by the Danish Board of Technology Foundation and the WWVs Alliance. So far, WWVs citizen consultations have been organized twice. In 2009, 38 countries took part in a project about global warming, and in 2012, citizens from 25 countries discussed and voted on issues relating to biodiversity.
The core of the method is to have citizens at multiple national sites debate the same policy related questions, and thus making transnational, quantitative comparisons possible. The participating citizens are lay people, and they are recruited, so they collectively reflect the demographic diversity of their country.